![]() ![]() This work is rooted in leadership development. You also need to communicate effectively to partners, investors, and clients to get them to buy into your mission. You need to develop your people and processes, to create a brand experience for clients. Marketing as a Leadership RoleĪs a business owner, you need to become the visionary leader who attracts, enrolls, and engages people. It’s damn near impossible to market effectively without knowing where you’re going. How do you enroll staff and clients in your mission?.What client experience does your brand represent?.Why choose you versus your competition?.What is your purpose (mission and vision)?.Then it asks you to live into your purpose and to get your team to do so as well. Why? Because the first thing that marketing asks of you are strategic questions about your purpose. Marketing is, first and foremost, a leadership opportunity to step into and take on. However, if you define marketing as a leadership role tasked with directing business development efforts, then these skills are essential. If your definition of marketing is completing a bunch of random promotional tactics, then nothing at all. What Does This Have to Do with Marketing? Use inventories to highlight your strengths and create awareness of potential blind spots. When you don’t have a business coach guiding your development, consider using assessment inventories until you do. Leadership & Assessment Inventories For Entrepreneurs and Small Business Owners ![]()
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